In the report, the Government announces a range of new measures and policies aimed at cutting domestic energy consumption. Chapter nine - stimulating action by individuals - outlines a range of actions aimed at getting individuals to make a difference. The Government will:
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Find more innovative ways to encourage individuals to make sustainable choices and help them to understand their own role and responsibility in tackling climate change.
Continue to build relationships with organisations to ensure that partnerships between key players are developed and links are made between raising awareness and taking action at all levels – individual, business and the public sector.
Plan for further action on sustainable consumption by the end of 2006
Provide a new online information service (working title: Environment Direct) to provide information on the environmental impact of a range of everyday products and services, and
practical advice on how people can make the most sustainable lifestyle choices.
In addition:
In December 2005 Defra launched the first elements of the Climate Change Communications
Initiative. The Initiative aims to change public attitudes toward climate change, with a central focus on local, grass roots and regional engagement.
Defra is providing up to £4m over three years to roll out a new package of measures to help thousands of community groups across England to take action on sustainable development, including climate change. This initiative will be launched later in 2006.
