Advertising Standards
Authority
Mid City Place
71 High Holborn
London WC1V 6QT
Thursday, 18th March 2010
Dear Sir / Madam,
Your recent ruling with regard to the Government's Act on CO2 TV
campaign is indeed disappointing.
To suggest that the advertisements went beyond mainstream scientific
consensus in asserting that climate change would cause flooding and
drought is an incorrect conclusion.
The IPCC, which is considered mainstream scientific opinion on the
impact of global warming, has in their many reports clearly stated that
global warming will lead to climate change, which in time will lead to
increased risk of flooding and drought in some parts of the world.
This decision brings into question the ASA role in reviewing scientific
information adverts. Is the ASA qualified to judge what is mainstream
scientific consensus on a complicated topic like global warming? From
the decision made on the Act on CO2 campaign, I think not.
Yours sincerely,
Flemming Bermann - Director
Carbon-info.org
